Excerpt: Yes, language is constantly changing, but that doesn't make grammar unimportant. Good grammar is credibility, especially on the internet. In blog posts, on Facebook statuses, in e-mails, and on company websites, your words are all you have. They are a projection of you in your physical absence. And, for better or worse, people judge you if you can't tell the difference between their, there, and they're.
In the pic below, the misplaced comma in the description of a panda's diet changes the whole meaning of the phrase, turning "shoots" and "leaves" from the nouns they should be into verbs).
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