Note to Esquire, et al

To old media with web pages that load properly only on desktops--not tablets and phones: You have a 1998 phone call from print newspapers with a cautionary tale.

Catch up with your web design strategies or go the way of the metro afternoon daily, and really the whole buying-ink-by-the-barrel gang.

So says this blogger.

"For all these reasons, Web companies should focus on building a unified experience that can work across every gadget. In an ideal world, the mobile site wouldn’t be an offshoot of the desktop site—the desktop site would be the same as the mobile site, a clean, quick-loading page that looked good on every gadget."